In one of my classes there are thirty-two students. Eleven are male and the other twenty-one are females. Everyone in the classroom seems to be wearing some type of brand name clothing or foot wear. Myself included. There are a few very popular logos that reappear more than five times. There are definitely brands that are considered "in" or "cool" on our campus here at Delta.
The societal force that is in play here is media. The main trend I see in both genders are literally shoes, everysingle one of us was wearing a major brand name. For example Jordans, Nike, Converse (chucks), and occasional Vans. I wouldn't say there was a difference between races if anything it was really age groups. The faculty is usually much older than us and I don't recognize any of their clothing being branded for that matter. The youth tends to revolve around wearing the latest fashion and looking good and cool. I realize that our culture is greatly influenced by social media and most young individuals like myself are influenced by media as well. Not only that but we always want what others have and if we don't its because we want better. The norms in our society amongst the younger population are sad. You typically get signaled out for not having nice clothes or for simply not fitting in to what we in vision you to look like.
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